Hoodwink

BAG & TAG RETAIL BRAND CONCEPT

Hoodwink is a young boy’s hoodie lifestyle brand inspired by the mischievous nature of little boys. The icon of a fox is the main logo, but also features a skunk and a beaver to represent the different types of jackets sold. Collateral includes a bag and tag system along with in-store hangers and a direct mailer.

GOLD ADDY - LOGO DESIGN
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