H-E-B Creamy Creations
LIMITED EDITION SEASONAL FLAVOR: BANANA PEANUT BUTTER
H-E-B aims to be the destination for Ice Cream by providing an assortment of flavors that both meets customer’s desires and innovates with flavor. Our team also creates Limited Edition seasonal flavors that surprise and delight customers. I had the opportunity to help design packaging for our Spring 2021 set. We explored several different approaches, but the team ultimately landed on a fun and bold concept that featured monkeys on skateboards.
CREATED WHILE EMPLOYED AT H-E-B OWN BRAND
Early Concepts
At the beginning stages of the project, I pitch multiple concepts to the business team. Here are some early concept directions including a Banana Safari and a Monkey Pattern concept.
